M – Meeting (Hội họp)

VI: MICE

1. Introduction to MICE Tourism

1.1. MICE Tourism stands for:

• M – Meeting
• I – Incentive (Corporate Incentives/Rewards)
• C – Convention
• E – Exhibition

MICE tourism is a type of tourism combined with event organization, aimed at corporate groups such as organizations, enterprises, associations, and corporations. Its purpose is to integrate work with leisure, creating both productivity and relaxation. This segment has become a strong global trend and is considered a high–end tourism sector that brings significant economic value.

In Vietnam, MICE tourism is receiving increasing attention, especially in major cities and destinations with strong infrastructure such as Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Phu Quoc, and Ha Long.

1.2. Some MICE tours successfully organized by Dai Minh:

• Tour for Korea International School Hanoi with more than 300 students from various grades
• Tour for Korea International School Ho Chi Minh City with more than 500 students
• Incentive tour for K-Mart with over 100 customers
• Incentive tour for over 200 Vietnamese business executives for Silkroad

2. Advantages of MICE Tourism

• Work–leisure combination: Saves time and increases efficiency for businesses.
• Branding & destination promotion: Benefits both enterprises and local destinations.
• Stimulates investment & local economic development: Accommodation, dining, and transport services all benefit.
• Enhances internal bonding and employee motivation.
• Promotes the improvement of high–end infrastructure and services.
• Strengthens national tourism competitiveness in the international market.